Who We Are

The Team Behind
Every Successful Transfer

A seasoned group of franchise development professionals with decades of combined experience across national brands, franchise sales, and resale management.

Built for One Thing:
Transfer Excellence

Executive Franchise Development was founded on a straightforward premise: franchise transfers deserve the same level of professional management as new franchise sales. Too often, resales are treated as afterthoughts, leading to failed transactions, damaged franchisee relationships, and lost system value.

We exist to change that. Our team brings the discipline, experience, and relationships to move every transfer through a proven 14-step process, from the first seller conversation to the final closing wire.

Our model is simple: no retainer, no monthly fees. We are compensated only when a transfer successfully closes. That aligns our incentives completely with the franchisors and sellers we serve.

Meet the Team

Every member of our team has worked inside the franchise development process, not just around it. We understand what franchisors need, what sellers fear, and what buyers are looking for. That experience is what drives every transfer we manage.

Eric J. Edwards
Eric J. Edwards, CFE
Franchise Development Consultant

A Certified Franchise Executive with more than 25 years in franchise development, Eric has guided hundreds of prospective franchisees from initial inquiry through signed agreement. He has personally closed 27 Del Taco units in a single year, helped grow Texas from zero to 22 open restaurants in under four years, and collected over $1 million in franchise fees annually. His range spans QSR, fast casual, and frozen dessert categories.

CFE Certified Prospect Qualification FDD Review Territory Delineation Financial Pre-Qualification
Part of the team that sold 500 units to 200 groups in two years for a fast casual pizza brand
Helped franchisees secure nearly $15M in lending in a single year at Del Taco
Experience across HoneyBaked Ham, A&W, Menchie's, Del Taco, Pizza Inn, Dairy Queen
Sarah Goehring
Sarah Goehring
Director of Franchise Development

With more than 20 years of franchise development experience, Sarah has been a frontline producer across some of the most recognized brands in the industry. At Menchie's, she has personally closed 53 franchise agreements over four years, managing the full lifecycle from candidate sourcing through agreement execution. Her background spans frozen desserts, juice, pizza, QSR, and business services.

Franchise Sales Strategy Lead Generation Multi-Unit Growth FDD & Compliance Pipeline Management
Closed 18 franchise agreements in 2025 alone at Menchie's
Prior experience at Jamba Juice, Yogurtland, Starbucks, FASTSIGNS, and The UPS Store
Expertise in organic sourcing, broker relationships, trade shows, and social outreach
Coleman Welch
Coleman Welch
Franchise Development Specialist

Coleman brings 10+ years of experience in franchise development and business operations, with a background spanning lead generation, franchisee recruitment, CRM management, and marketing strategy. He has supported franchise development for multiple national brands simultaneously, managing the full pipeline from initial contact through store opening.

Lead Generation CRM Systems Marketing Automation Pipeline Management Multi-Brand Operations
Supports franchise development for HoneyBaked Ham, Menchie's, and ZIPS Cleaners
Managed end-to-end development processes across Menchie's and A&W
Skilled in FranConnect, HubSpot, ActiveCampaign, and digital advertising platforms
Chris Brown
Christopher Martin Brown
Franchise Growth Architect

With over two decades of experience turning emerging concepts into scalable, sustainable brands, Chris draws from his background as a multi-unit owner, restauranteur, area developer, franchise executive, and growth strategist. His approach centers on strategic brand positioning, franchise sales systems, lead generation, and operational frameworks that move brands from early traction to global expansion. Chris partners with founders who want to grow through clarity of purpose, proven processes, and developing people.

Brand Positioning Franchise Sales Systems Lead Generation Operational Frameworks Growth Strategy
Currently VP of Franchise Development at Clothes Bin Franchise; previously VP at Pinnacle Franchise Development for nearly five years
Five years as Franchise Development Manager at Menchie's Frozen Yogurt, with deep expertise in frozen dessert franchise growth
Background spans Wolfgang Puck Catering, Sodexo, BrandONE Franchise Development, and independent brand consulting

Our Principles

Aligned Incentives

We earn only when a transfer closes. That keeps our focus exactly where it belongs: moving your transaction forward efficiently and professionally.

📋
Process Discipline

Every transfer follows the same proven 14-step sequence. No shortcuts, no improvising. Consistency is how we protect your brand and your timeline.

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Franchisor First

We work within your system's standards. Buyer files arrive complete the first time. Discovery Days are coordinated. Nothing comes back for revision.

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Buyer Integrity

We qualify buyers seriously. Every candidate signs an NDA before receiving brand information. We do not pass unqualified leads to franchisors or sellers.

Ready to Work
with Our Team?

Let us show you how Executive Franchise Development handles transfers differently.

Get in Touch